The Kaleidoscope of Culture in Novi Sad starts its second week, the Applied Arts Week, from 18 to 24 September, when the District will be transformed into a place of unseen settings, which, requiring interaction, provide the audience with a new experience of art, while cultural stations will be the location for the big names of the local design scene.

The Heart and Soul of the District

The first exhibition about an industrial heritage and an interactive installation of as much as five meters high and three meters wide, which needs an audience to function, will be presented on Saturday, 30 September.

The interactive sculpture ‘Heart’, authored by Milijana Komad, PhD, and a pioneer in the field of digital technologies and art, will be visible from all parts of the District due to its dimensions. Through the interactivity of the sculpture, visitors will have the opportunity to feel a unique artistic experience that will stimulate their senses and emotions.

‘With this work, I wished to materialize what has been talked about since the beginning of civilization – about love and about someone in our heart. Many people fight against loving and letting anyone into their heart for fear of being hurt, and those who do this feel an empty hole in their hearts. This interactive sculpture would be a materialized way to visualize something that moves the world – LOVE’ – said Milijana Komad.

On the same day, the first exhibition about an industrial heritage – the District, will be opened. The exhibition is not a classic documentary exhibition, which only shows chronologically historical events, but also interacts with the audience, presenting personal stories and archives of men and women from Novi Sad.

The multimedia exhibition and permanent exhibition ‘Spirit of the Place – A Century of the District’ dramatizes and thematizes the space of the District through time. Divided into six phases, from the establishment of the factory, through the Second World War and NATO bombing, to the European Capital of Culture, the exhibition tries to depict the turbulence, progress, changes, tragic fates, chaos, hope and cacophony of a time.

Edi and Futro in Cultural Stations

During the Applied Arts Week, cultural stations will host some of the biggest names from the local design scene – Slavimir Stojanović Futro and Goran Edi Tadić, who will bring the most current topics to the Kaleidoscope of Culture.

You will find out how to make your brand visible and recognizable, and why design is a key factor, at the lecture and workshop of Goran Edi Tadić ‘Make the logo bigger – creating a visible brand’, which will open the Applied Arts Week in the Rumenka Cultural Station on 19 September at 8 p.m.

Goran Edi Tadić started designing in the nineties, when he graduated from the Faculty of Applied Arts. He has implemented around a thousand solutions in the field of graphic design, and in addition, he also deals with illustration.

The world award-winning and most famous Serbian designer Slavimir Stojanović Futro will hold a motivational stand-up lecture in the Egység Cultural Station on 22 September at 8 p.m., as part of the Applied Arts Week at the sixth Kaleidoscope of Culture.

Slavimir Stojanović Futro is a Belgrade designer, visual artist, writer and professor. His projects have won over 300 international awards and have been featured in magazines, publications, galleries and museums.

For both lectures, it is necessary to register on the official Kaleidoscope of Culture website. Admission to Kaleidoscope of Culture programmes is free. After the Applied Arts Week, the week of Visual Arts awaits us.

Partner of the Kaleidoscope of Culture is Erste Bank. You can find more information about this year’s Kaleidoscope of Culture at kaleidoskopkulture.com