The Cultture:, as one of the first and most important projects of the ‘Novi Sad 2021 – European Capital of Culture’, was launched with the goal to promote and foster cultural values of Novi Sad, and to present them to a wider audience. In addition to the unique web portal where anyone can inform about cultural events in the city, the Foundation has launched the magazine of the same name. The sixth edition tells the story of CEOs and artistic directors of European Capital of Culture projects, as well as of important festivals on the territory of former Yugoslavia.