The fact that Novi Sad has become the European Capital of Culture for 2021 and European Youth Capital for 2019, still captures the attention of world media. Even three months after receiving these prestigious titles, Novi Sad is being visited by journalists, who wish to find out what makes this city continuously present on tourist, cultural and festival maps of Europe year after year.

Samantha Haddad from the UK, a journalist of the famous and influential Guardian daily, was recently in Novi Sad. Accompanied by tourist guides, she visited Petrovaradin Fortress and learned about history, interesting facts and potentials of the city of Novi Sad.

British journalist was also a guest of the Gallery of Matica Srpska, where she met with the manager of the Gallery Tijana Palkovljević Bugarski, who is also the Chairperson of the Steering Committee of the ‘Novi Sad 2021 – European Capital of Culture’ Foundation. This was an opportunity for Ms Haddad to find out about the most important characteristics of, and plans for the ‘Novi Sad 2021’ project. Darko Polić, PhD, member of the Steering Committee of the Foundation in charge of infrastructure projects, was also present during this discussion.

Samantha Haddad, a Guardian journalist, visited Novi Sad within the activities aimed at promotion of tourist potentials of Serbia at the British market. Her main guide through Serbia was Ivan Vuković from the Tourist Organisation of Serbia.